hotmtlnovel Chapter 291: Red Star Speakers Reduced Price and Smashed Stores
Chapter 291: Red Star Speakers Reduced Price and Smashed Stores
Hong Kong, 1959. The streets are like walking into an old scene from a Shaw Brothers movie, but there are women wearing cheongsams, business people in suits, Indians, white people, and people of all races gather here, and the architectural styles are also varied.
Old and new, fashionable, retro, ethnic, poor, rich, open, conservative - everything blends together here. In the words of Xu Damao, Hong Kong at this era is the most retro-punk city in the East, full of fantasy.
The Red Star Speaker and Legend Subwoofer stores are both located on Hollywood Road East in Sheung Wan, which has a high population density, high commercial level, and a large number of foreigners.
So it is a very suitable place to sell speakers.
The legendary flagship store is a 5-story residential building facing the street, with a storefront on the first floor and residences above. However, in 1958, that is, last year, the real estate market in Hong Kong began to experience oversupply, and house and land prices fell by 70%.
Xu Damao doesn't remember how the real estate in Hong Kong has changed, but since it has dropped by 7%, what else can he say? Just buy it!
Then the Lou family bought a lot of properties, but the housing prices rose rapidly until February and March of this year, so Xu Damao asked the Lou family to stop collecting the properties.
He does not remember the exact changes in Hong Kong's real estate, but he remembers that there was a bank credit crisis in the 60s, which caused real estate prices to plummet, many real estate companies to go bankrupt, and the real estate industry fell into a major crisis.
So if the price goes up now, don’t buy it. Wait until the bank credit crisis comes and the real estate company goes bankrupt, then try to make an acquisition.
Although this may not necessarily maximize profits, it is safer.
As for other arrangements, Lou Bancheng has not come to Hong Kong yet, so there is no need to worry too much. With the ability of the eldest son of the Lou family, it would be good enough if he can run the factory well. There is no point in not being too focused on other things for the time being.
Therefore, the flagship store of Legend Speakers, a five-story building, was purchased directly by the Lou family in full and has been transferred to the person in charge of this business under Li Mingmei.
He was the first compatriot that Xu Damao rescued besides Li Mingmei in Madagascar. He was the young man whose grapes were burnt by electricity. His name was very festive, Zhang Yaoyang...
Across the street from the store is the store rented by Red Star Speakers. The decoration styles of the two sides are similar in many aspects, and the products are also similar. When Red Star opened, people thought that the two sides were going to engage in a commercial war.
As a result, when the Red Star brand opened, the Legend brand stopped selling products and just left a few machines in the store for trial listening. They didn't do business and just left them there. This really confused everyone.
Today is May 5st. There are trucks parked in front of both the Red Star and the Legend stores, and a steady stream of goods are being transported into the stores.
This legendary speaker is going to start selling again?
It's been several months. Are there still customers?
You know, foreigners are very picky about products!
While Chang Hongjun was directing the store to stock up, he was staring at the opposite side, trying to find clues from the packaging boxes.
After thinking about it, he asked the clerk to bring out the poster board that had been written in advance.
If you strike first, you will be stronger, if you strike later, you will suffer disaster!
[Today, Red Star brand speakers are on sale, all products are discounted! ]
【50 USD per pair! Or the equivalent in HKD and GBP. 】
As soon as the sign came out, all the people were shocked. The price dropped from 350 US dollars to 50 US dollars?
It was 8% or 7% off before, but now it’s directly reduced to US$50 a pair?!
Is this Red Star Speaker Factory crazy?
Even if the product can't be sold, there's no need to lower the price like this? !
Then, before Chang Hongjun could be happy for long, many local people came and smashed his shop!
"Fuck your mother, if you lower the price, won't the price of the speakers I bought also be reduced? Does that mean I'm losing money? Give me back my money!"
"Fuck you! F**k you!"
"Hem home shovel!"
Then, a group of foreigners who had bought speakers before also came to cause trouble.
In a short while, the Red Star Video Store was smashed to pieces, and even the gang members who had previously collected protection fees came over.
After half a day of talking to each other, Chang Hongjun, who was beaten and bleeding, finally understood what was going on.
Many locals make money by buying Red Star and Legend speakers and then reselling them. This business is very profitable. They are middlemen, and the one who is close to the water gets the moon first. They are what later generations called scalpers.
If you reduce the price of Red Star speakers to US$50, how can they resell them and make money?
Moreover, they still have a lot of goods in their hands. If you lower the price, won’t they suffer huge losses?
The lowest price they paid was 245 US dollars for one unit. If you suddenly drop the price to 50 now, wouldn't that force them to jump off the building?
In addition, if the previous customers knew that the Red Star speakers had been reduced in price, wouldn't they come back to trouble them to ask for the price difference? They sold them at a price increase of 4-50 US dollars per pair!
What's more, the buyers are all foreigners. In this area, it's okay to make money from foreigners, but if you treat them as fools, you will die without knowing how you died!
And there are some people who are selling pirated products privately, and the price is also 50 US dollars a pair. You sell the genuine products for 50, so is there any room for us pirated products to survive?
It can be said that once Chang Hongjun’s price reduction is spread out, not only will his Red Star Speaker Factory not be able to survive, but these middlemen will also die, no one will survive!
So immediately, some smart people trampled the price reduction sign to pieces!
We are all on the same boat now. If we die, we die together. No one can escape!
Everyone stared at Chang Hongjun with red eyes, demanding an explanation from him.
Either you return the money and make up the difference in the previous purchase price to them, or you cannot raise the price even if you are beaten to death!
The original price must be restored!
You have to compensate them for the tea!
Of course, this is what the members of the society mean. This big fuss cannot be in vain. This is to save you, Chang Hongjun.
Chang Hongjun was stunned——
The store was smashed, many speakers were broken, and some people took advantage of the opportunity to steal some. That’s not to mention, but you are not allowed to lower the price?!
As a manufacturer, I am not allowed to lower the price of my own products?!
How can I sell goods without lowering the price?
245 for a pair (7% off) is totally unsellable!
If I can’t sell it, I will be punished as soon as I return to the mainland! It will kill people!
Moreover, you beat me up like this, not only don't you pay for my medicine, but you also ask me to pay for your tea?
Especially those gang members, didn’t I just give them protection money? They didn’t protect me but asked me for money and said they were saving me?
Is there any justice left in this world?
Is there any more royal method?
Is the world of ZBism really so terrifying?
Where are the police? Aren't there patrolmen here?
Finally, the patrolman came, but he sided with the British and fined Chang Hongjun 2000 US dollars...
The gang members extorted 500 US dollars, and other people who smashed and looted also extorted some money...
All the cash collected from the recent sales in the store was gone in a flash...
Chang Hongjun looked at the dilapidated store with lifeless eyes. He still couldn't understand why I couldn't lower the price of my own products?
Wasn’t the discount going well before?
Why not today?
At this moment, melodious singing was heard from the Legend flagship store opposite. Their products were also displayed, and there were also signs promoting promotions.
[Legendary Subwoofer - Hong Kong New Factory Collector's Edition, signed by all craftsmen and designers, totaling 1000 sets, this series will be discontinued from now on! ]
[US$500 per pair! ]
[Each pair comes with a legendary new product - a portable transistor radio! A pair of portable headphones! ]
What? They didn't lower the price, but raised it?!
Isn't this asking for a fight?!