hotmtlnovel 第999章 最难的不是从1到100，而是从0到1
第999章 最难的不是从1到100，而是从0到1
第999章 最难的不是从1到100，而是从0到1
In the midsummer of 2005, in dormitory 213 of Peking University and Tsinghua University.
"Xie Qiao, how is your graduation thesis?"
Facing Xu Lin's question, Xie Qiao said with a bitter face: "I revised it many times, and finally passed it last week. I hope I can pass the graduation defense smoothly."
"Hehe, I finished it a month ago. This internship is really useful. The topic of my thesis is: On the Inheritance and Development of Chinese in the Entertainment Industry." Xu Lin said proudly, patting his chest.
Xie Qiao sighed and said, "I really envy you for being able to find an internship. I submitted many resumes but none of them came back. In the end, I got an internship certificate from Qin Chuan."
"That's because you have high requirements. As for my internship at a magazine, not only is the salary low, but I also have to be on call 24 hours a day. All I have to follow up on are celebrity gossips all day long. It's not interesting at all. I tell you, from now on I will never believe in celebrities again. They all look glamorous on the surface, but in reality, they are a mess behind the scenes." Xu Lin complained.
Xie Qiao comforted him, "Not all of them are like this. At least Qianxi definitely won't do that."
"That's true. Qianxi has Lao Qin to protect her." Xu Lin said with emotion: "Lao Qin is really willing to spend money. I heard that Qianxi Entertainment spent tens of millions just to recruit people in the early stage. If I can't make it, I will go to Qianxi and be her follower."
"By the way, Qianxi should be back for the graduation defense, right?"
"I am very sure of that."
While the two were talking, two new roommates came over with new notebooks, asking them for help in getting Xiao Qianxi's signature.
At first, Xie Qiao and Xu Lin didn't think much of it. But on the day of their graduation defense, many classmates asked them to help get autographs. Only then did they realize that Xiao Qianxi had really become famous.
"Why don't we wait for Qianxi to come and ask her to sign a few more autographs, and then we can sell them at fifty yuan a piece. Ten of them will be five hundred yuan..."
Xie Qiao rolled his eyes at Xu Lin and said, "Look at your lack of ability. How much is your autograph worth? I'll pay 100 yuan for the autographed photo. I won't bargain."
"Haha~~~"
Just as the two were joking, Xie Qiao's phone suddenly rang.
"Hey, Qianxi, did you change your number? We are in the classroom, where are you?"
"Okay, we'll wait for you outside."
Not long after, the familiar Audi stopped in front of the two of them.
Xu Lin stepped forward and was about to give Xiao Qianxi a bear hug: "Qianxi, I miss you so much."
Xiao Qianxi dodged to the side and pointed behind him: "If you don't want to be on the entertainment headlines, you'd better keep your distance."
Xu Lin scratched her head, looking depressed. Xie Qiao winked at her triumphantly, then hugged Xiao Qianxi's arm.
"Alas, people in the world judge people by appearance, how vulgar."
Xu Lin sighed to the sky, which made Xiao Qianxi and Xie Qiao laugh softly with their hands covering their mouths.
After a burst of laughter, Xie Qiao asked with concern: "Qianxi, how are you preparing for the graduation defense?"
"It's okay, there should be no problem." Xiao Qianxi said in a relaxed tone.
"Xie Qiao, don't forget that Qianxi gets the scholarship every year."
"Yes."
Xie Qiao felt a little embarrassed. Ever since Xiao Qianxi participated in "Happy Girls" and became a star, she always felt that it was a little unreal.
"By the way, where is Lao Qin? He should also come back today to participate in the graduation defense, right?" Xu Lin asked curiously.
Xiao Qianxi nodded: "Well, we came back together last night. I guess he is preparing for the defense now, right?"
Just as Xiao Qianxi said, Qin Hao was standing at the classroom door, waiting for his number to be called.
However, when Qin Hao entered the classroom, he found that not only Principal Li was there, but also many school leaders, and even cameras were set up.
No wonder the students who had just entered for the defense looked a little unhappy when they came out.
"Principal Li, there's no need to make such a big fuss, right?" Qin Hao smiled helplessly.
Principal Li laughed: "Who told you to skip classes all day? If you pass the graduation defense so easily, it will make our Peking University and Tsinghua University academic qualifications seem less valuable."
"That's right. If you can't come up with something new in today's graduation defense, don't expect to pass it easily." Another school leader agreed with a smile.
Well, this is forcing the issue.
Qin Hao was speechless for a while, but a mere graduation thesis defense was certainly not a problem for him.
"Dear mentors and leaders, my graduation thesis is: On the importance of electronic payment in the next twenty years..."
The difficulty of general student graduation theses lies in collecting data, so often many detailed data are rather vague. Once asked about key data during the defense, it is easy to show your weakness.
But for Qin Hao, it was a piece of cake. He knew the data of the entire Internet industry like the back of his hand, and with the support of Yiguo’s data, he could use it to deduce the data fulcrum of the entire Chinese Internet industry.
"Student Qin Hao, you just said that electronic payment will be the deciding factor in the Internet industry in the next five years. But as far as I know, not many people have opened online banking accounts, less than one-tenth. Many people don't even have bank cards and are still using passbook transactions. Given the current growth rate of Internet users, electronic payment cannot influence the development of Internet companies, right?" A school leader questioned.
Qin Hao said slowly: "That's because so far, there are still too few projects that can encourage people to consume online."
"At present, consumption in the Internet industry is mainly concentrated in two categories, one is e-commerce and the other is game recharge."
"However, the consumption of these two industries alone has attracted at least 1 million people to open online banking accounts, and the number is growing at a very fast rate every day. What if more Internet industries can attract users to consume? The most difficult thing in the Internet industry is not from 100 to 0, but from 1 to . As long as users have a good consumption experience once, they will fall in love with this feeling."
"The problem now is simply that many Internet companies have not yet found a business model that suits them."
Principal Li raised his hand and asked, "As far as I know, Yiguo previously adopted the model of online ordering and offline payment. Since you are so optimistic about the future of electronic payment, have you made any plans in this regard?"
Qin Hao said seriously: "The reason why Yiguo adopted the offline payment model before was, on the one hand, to dispel customers' concerns, and on the other hand, we were unable to meet the conditions for establishing an electronic payment system that connects with UnionPay at that time."
Even though UnionPay later launched Cloud QuickPass and is planning to develop electronic currency, it seems that it attaches great importance to electronic payment. In fact, UnionPay itself was only officially established in 2002, and its attitude towards electronic payment is actually quite resistant. Just think about it, it was originally just a simple transaction between banks and customers, with debits and transfers, and a transaction was considered completed.
However, after joining the third-party payment, all transactions must go through a third-party payment platform. Moreover, once the user is not satisfied with the product after purchasing it and applies for a refund, the third-party payment platform will have to re-transfer the money to the user. This account management is very cumbersome.
So much so that when Taobao first launched Alipay, bank finance staff prayed every day that Taobao would go bankrupt.
Qin Hao does not have a background like Jack Ma. Taobao was founded in 03 and launched Alipay in 04.
It took Yigoo two full years to open up channels in all links and launch Yigoo's third-party payment platform: Yizhifu.
"What about now? How many Yigoo users use electronic payment? What's the proportion?" Principal Li asked curiously.
Qin Hao took a sip of water to moisten his throat, and said slowly: "Currently, Yiguo's third-party payment platform: Yizhifu has a total of 1300 million registered users, of which 73% have used the electronic payment function, a ratio of 5.8 to 1."
As soon as this data came out, there was an uproar at the scene, because this ratio was far beyond the normal level of the industry.
"Is your data accurate? How did you do it?" Principal Li asked.
Qin Hao replied calmly: "Of course the data is accurate. Yiguo will start its B round of financing in the second half of the year. These data have to be reviewed by investors. As for how they did it, it's actually very simple: just throwing money around."
"Spreading money?"
The school leaders present were all confused.
Qin Hao said calmly: "For example, now a customer places an order. After the order is completed, it will jump to an electronic payment interface. At the same time, it will remind the user in eye-catching fonts that using electronic payment will randomly receive coupons ranging from 1 to 5 yuan."
"In other words, in order to attract users to use your Yifu Pay, you need to pay a cost ranging from 1 to 5 yuan for each order?" Principal Li frowned. This is not a small amount of money. You have to know that Yiguo has 1300 million Yifu Pay users. This is not just throwing money away, it is simply burning money.
"To be precise, except for the first order which is likely to be 3-5 yuan, the discounts that users get after that are basically a few cents."
“Why is it set up like this?”
Qin Hao spread his hands and said, "As I said just now, the most difficult thing in the Internet industry is not going from 1 to 100, but going from 0 to 1. As long as users have used electronic payment and have dispelled their concerns, and subsequently experienced the convenience of electronic payment, they will use it even without any discounts."
“Then why do you continue to offer instant discounts to users?”
"Of course, it is to get existing users to help spread the word. In fact, many of our new users registered after hearing the promotion from old users. Sometimes, even if we say 10,000 words, they are not as good as one word from people around us."
Principal Li frowned slightly: "The cost of such publicity is too high."
Qin Hao just smiled and didn't force an explanation. We are still in the middle of the Internet era. Once we enter the mobile Internet era, payment portals will become a battleground for Internet companies. Is Penguin strong enough? Before WeChat Pay became popular, it was still in a state of panic.
The most profound impression Qin Hao's graduation defense left on his classmates was that it lasted so long that the students waiting behind him felt like they had to pee urgently, but they didn't dare to go to the toilet for fear of missing it.
When Qin Hao came out of the classroom, it was already an hour and a half later. The guy's face turned green. Later, he wrote a post on the Shuimu Peking University Forum: What kind of mentality is it to defend a thesis after Qin Hao? It actually gained quite a lot of attention.
Of course, the most popular post on the forum is about Xiao Qianxi returning to school to attend her graduation defense. There's nothing you can do about it, since the most popular show this summer is "Happy Girls".
After attending the graduation defense, Qin Hao invited Xie Qiao, Xu Lin and others to dinner, and took Xiao Qianxi to travel in Beijing for two days.
Two days later, Qin Hao could only focus his main energy on Yigoo again.
The main reason is that he plans to start Yigoo's Series B financing in the second half of the year.
The reason why Yigoo is in such a hurry to carry out the B round of financing is not because Yigoo has no money. On the contrary, although it has spent a lot of money on promoting Yizhifu, Yigoo's cash flow is still relatively sufficient.
This was mainly to prepare for the financial crisis in 08. According to Qin Hao's plan, Yiguo's valuation would at least quintuple after the B round of financing was carried out in the second half of the year. Then, the C round of financing would be started in the second half of 2006, and the valuation would reach at least US$150 billion.
By then, with a large amount of cash in hand, Yiguo will not only be able to successfully survive the Internet winter brought about by the financial crisis, but will also be able to use it to acquire some high-quality Internet companies and expand Yiguo's territory.
Of course, the premise of all this is that Yigoo must maintain rapid growth in the next two years and crush its peers to become an industry unicorn.
It is not easy to achieve this. Taobao is undoubtedly a very strong competitor. Although Jack Ma is a little crazy, his strategic vision is unique in the entire Internet industry.
Take the past two years for example. Although Yigoo has a fairly mature business system thanks to its offline store model and has been favored by a lot of capital, Taobao has always been closely following Yigoo with its all-encompassing product categories.
Taobao's biggest disadvantage at the moment is that its business model is not mature enough and has been in a loss-making state. Jack Ma is facing tremendous financial pressure, especially since Qin Hao had previously poached his "godly sponsor" Masayoshi Son. Although Jack Ma later found another investor, the other party was not as generous as Masayoshi Son.
The debate over the business model within Alibaba has never stopped. Many senior executives feel that Yigoo's business model is already very mature and it would be better to learn from Yigoo's business model. However, Jack Ma rejected all objections and insisted on developing Taobao's own business model.
This also caused some Alibaba executives to gradually become dissatisfied with Jack Ma.
Just one week after Qin Hao took part in his graduation defense, a post began to circulate on the Internet. The content basically summarized several key points of Qin Hao's graduation defense. This post first appeared on the Shuimu Peking University Forum, and was later reposted on the Tianya Forum, and later attracted reports from some paper media.
There are different opinions online about the arguments raised by Qin Hao. Some netizens think he is very far-sighted, while others think he is fanciful.
However, what these netizens did not know was that because of this post, domestic Internet companies generally held high-level management meetings that night. According to some netizens, the offices of senior executives were brightly lit all night.