hotmtlnovel Chapter 1532 Young people, please be careful.
Chapter 1532 Young people, please be careful.
Chapter 1532 Young people, please be careful.
"Then tell me, how can I cater to their preferences and win over these 95% of customers!" Liang Danning leaned forward, her eyes full of eagerness. Qin Hao's words had filled her with anticipation for the sales industry, and she was eager to learn more practical skills, afraid of missing any detail.
Qin Hao put down his chopsticks, picked up his wine glass, took a sip, and slowly analyzed, "First of all, you must understand that the Guster you are going to deals in high-end imported wines. Its positioning is already very high, and correspondingly, the customers you will be dealing with are also high-end customers, which are what we often call wealthy people."
He paused, then changed the subject: "However, there are different levels of wealthy people. For ordinary people, having a net worth of several million is already considered wealthy, but for the truly top-tier billionaires, it's nothing. Think about it, what are the urgent needs of these clients with a net worth of several million?"
Liang Danning frowned, pondered seriously for a moment, then her eyes suddenly lit up, and she blurted out: "A sense of belonging?"
Qin Hao snapped his fingers and said with a smile, "That's right! It's about recognition! These people have some money, but they haven't really mastered the means of production, nor have they entered the core circle of the upper class. What they lack most is recognition and respect from the upper class. Therefore, they urgently need to adorn themselves with some external things, such as luxury goods, luxury cars, and high-end foreign wines, in order to demonstrate their status and position and gain the recognition they want."
He continued, his tone certain: "So, when dealing with these kinds of customers, you don't need to explain the taste or origin of the wine too much. The key is to flatter them, agree with what they say, satisfy their vanity, and make them feel superior. Once they're feeling smug and think they're someone important, they'll naturally be willing to pay for your high-end wines."
Zhao Mei and Liang Danning exchanged a glance, both showing expressions of having benefited greatly, and nodded in agreement.
Zhao Mei couldn't help but say, "So that's how it is. I always thought that sales was all about sweet talk, but I never imagined there were so many tricks to it. It's truly a case of 'hearing your words is worth more than reading ten years of books.'"
Liang Danning echoed, "Yes, I was too naive before. I thought that as long as I explained the product clearly, that would be enough."
Looking at the two of them, Qin Hao smiled teasingly and said, "So, this meal wasn't a waste of money, was it?"
Zhao Mei and Liang Danning quickly picked up the teacups on the table, raised them together, and said to Qin Hao, "This is not a waste of money, not at all! This tuition fee is well worth it! From now on, we will follow President Qin and ask for his guidance."
"That's more like it." Qin Hao smiled, took a sip of tea, put down his teacup, and was about to pick up his chopsticks to eat when Liang Danning asked impatiently, "Then tell me, how do you cater to the tastes of the next level of wealthy people? Those who are even richer than those with a net worth of several million."
Qin Hao chuckled helplessly and scolded, "You two are too impatient, aren't you? Let me eat a couple of bites of food to fill my stomach first. You can't expect me to teach on an empty stomach, can you?"
"Oh, Mr. Qin, stop keeping us in suspense!" Zhao Mei tugged at Qin Hao's arm and shook it gently, coaxing him, "The hot pot ingredients won't get cold, they'll taste good no matter how long they're left out. You've really whetted our appetites, so tell us already!"
Liang Danning chimed in, a hint of coquettishness on her face, and said softly, "That's right, Qin Hao, just say it."
Seeing the two of them acting cute and charming, Qin Hao couldn't resist anymore. He had no choice but to put down his chopsticks and shake his head: "I give up on you two. Fine, I'll talk to you again."
He cleared his throat, his tone becoming serious: "The next level up is the kind with tens of millions in assets. These people are either senior executives of listed companies or business owners. They have a wealth of social experience and are very knowledgeable. It's almost impossible to fool them. If you want them to willingly spend money on your wine, flattery alone won't work. You have to give them some real benefits."
As soon as she finished speaking, Liang Danning instinctively covered her chest, a look of resistance on her face, and whispered, "I would never do something like that!"
Upon hearing this, Qin Hao was both amused and exasperated. He picked up the end of his chopsticks and gently tapped her head, saying helplessly, "What are you thinking about? Your mind is full of nonsense. What I mean is, as a high-end spirits brand, you, Guster, must have some preferential policies for some stable customers, such as high-end gifts, like customized wine glasses, wine sets, or brand-exclusive tasting invitations. These are all real benefits."
Zhao Mei suddenly realized and nodded, saying, "Oh, I see. I heard Xu Yuntian mention that their company does indeed offer some gifts to reward loyal customers, and they are the kind that can't be bought on the market, and they look particularly high-end."
“Yes, that’s it.” Qin Hao nodded and continued, “But don’t just give these free gifts away casually, or they’ll seem worthless. You should choose some special days, such as a client’s birthday or wedding anniversary, and send the gifts on those days along with sincere blessings. This way, the client will feel special and valued, and will naturally be more willing to take the wine from you.”
"Actually, doing business isn't about how eloquent you are or how strong your abilities are. The most crucial thing is whether you can become friends with your clients. In interpersonal relationships, besides the relationship of interests, what's more important is making the client feel that you are a very sincere and reliable person, not a salesperson who only thinks about making money off them. In this way, you don't have to worry about anyone trying to steal your clients, because they simply can't be stolen."
After listening, Zhao Mei couldn't help but give him a thumbs up and said with admiration, "Qin Hao, to be honest, I used to think that the reason you were successful was mainly because you were handsome and highly educated. But after hearing what you said today, it really opened my eyes. I'm impressed! If I encounter any problems I don't understand in the future, I'll have to ask you for advice."
Qin Hao chuckled and teased, "Your flattery was a bit too stiff... but I like it!"
Liang Danning couldn't help but laugh and scold, "You get all smug when I give you a little sunshine, and you get all cocky when I say you're fat!"
After she finished scolding him, she paused, a serious look on her face, and said softly, "But to be honest, after hearing what you said, I feel much more confident about doing sales."
"That's right." Qin Hao smiled and raised his teacup. "Come on, let's have a toast. Wishing Liang, the top salesman, continued success and that you'll become the top salesman soon!"
Zhao Mei and Liang Danning quickly raised their teacups, the three of them clinking them together and each taking a sip. After putting down their teacups, Zhao Mei was still somewhat unsatisfied and asked again, "Qin Hao, how do you deal with the next level of wealthy people? We'd like to hear about it and broaden our horizons."
Liang Danning nodded quickly, her eyes sparkling as she looked at Qin Hao, adopting the posture of a well-behaved student listening to a lecture, her eyes full of anticipation.
Qin Hao's smile faded, and his tone became extremely serious: "The next level up are clients with assets in the hundreds of millions. These are the most difficult to deal with. Their schedules are packed every day, and their time is extremely precious. Getting to meet them is incredibly difficult. For these people, every minute can generate huge profits, so you must give them your bottom line as quickly as possible."
He emphasized, "Remember, when dealing with these types of customers, don't go on and on about how good your wine tastes or how rich its flavor is. That's not important to them at all. What they care about most is profit and efficiency. Just offer them the biggest discounts and tell them what benefits buying your wine will bring them. Whether they buy it or not depends on whether they need it or not."
After a pause, Qin Hao added, "However, in this respect, you, Ghost, still have a certain advantage. After all, you monopolize 60% of the high-end imported liquor brands. Many high-end customers who want to buy this kind of imported liquor can only come to you. This is your biggest source of confidence."
"As for those large liquor retailers, such as the purchasing managers of chain wineries and large supermarkets, they are beyond the reach of a fresh-faced salesperson like you. You can talk about it when you reach the supervisor level and have certain resources and experience."
After listening, Liang Danning puffed out her cheeks and complained with a dissatisfied look, "Ugh, why are you like this! I was getting really into it, and you suddenly stopped. How annoying!"
"That's right!" Zhao Mei chimed in, coaxing Qin Hao, "You could have told me beforehand what was going on!"
Qin Hao said seriously, "I'm not telling you this to whet your appetite, but to prevent you from being too ambitious. Distributors of this level are already firmly in the hands of your company's senior sales and management; they're all 'taken.' If you, a new salesperson, really don't know your place and try to poach such clients, not only will you fail, but you'll also offend your superiors. In that case, you won't be able to establish yourself in the company at all, and it won't be worth it."
Zhao Mei and Liang Danning exchanged a glance, their dissatisfaction gradually fading, and they both nodded.
After figuring it out, the two admired Qin Hao even more and became exceptionally attentive. Zhao Mei picked up her chopsticks and carefully cooked the beef for Qin Hao, saying as she did so, "President Qin, please try it. This beef is cooked perfectly and tastes especially tender."
Not to be outdone, Liang Danning poured Qin Hao a cup of tea, picked up a piece of green vegetable with her chopsticks, put it in his bowl, and said with a smile, "Qin Hao, eat more green vegetables to cleanse your palate."
The two served Qin Hao with utmost care, bringing him tea and water, scalding and serving him food, almost to the point of feeding him.
While eating, Zhao Mei suddenly put down her chopsticks, a conflicted look on her face, and said softly, "After hearing what Qin Hao said, I'm starting to waver. Should I switch to sales with Liang Danning? I feel that the sales industry has a better future than promotion, and I can learn a lot more from it."
Liang Danning quickly said, "Hey, you don't need to change careers. Xu Yuntian has already promised you that if the sales team can achieve its performance targets this year, he will guarantee you a promotion to supervisor. This is a real upward mobility channel, isn't that great? I'm just a low-level salesperson anyway, with no future, so changing careers won't cost me anything. But you're different."
Zhao Mei thought for a moment, nodded, and the struggle on her face gradually faded: "You're right. I finally got this opportunity, and it would be such a waste to give it up. Besides, I've been doing promotions for so long and have some experience. If I switch to sales, I'll have to start from the bottom again, which is too troublesome."
Qin Hao sat to the side, silent. In his view, the sales industry certainly had a much better future than promotions. However, Zhao Mei had finally found a clear path for advancement, and it was difficult for her to give up tangible benefits for the sake of potential future growth. Everyone had their own choices, and he didn't need to interfere too much.
The hot pot meal lasted for over two hours, with the three chatting and laughing in a very harmonious atmosphere. After they had eaten and drunk their fill, Liang Danning stood up and said to Qin Hao and Zhao Mei, "You two go first, I'll stay and help my mom tidy up."
Qin Hao and Zhao Mei nodded and got up to leave. But just as they reached the entrance of the shop, Liang's mother rushed over and pulled Liang Danning along, saying solicitously, "Danning, why don't you see Mr. Qin off? There are many narrow alleys and the roads are difficult to walk on. You take him to the side of the road, and I'll take care of things."
Liang Danning paused for a moment, then subconsciously said, "Mom, it's not necessary. Qin Hao can walk by himself, and Zhao Mei is here too."
"That won't do!" Mrs. Liang glared at her, her tone leaving no room for refusal: "Mr. Qin is a guest of our family, it's only right that you see him off."
Helpless, Liang Danning had no choice but to be pushed by her mother out of the shop. Watching her mother turn and walk back into the shop, Liang Danning couldn't help but complain, "This old lady's temper is getting weirder and weirder. She clearly didn't need to be delivered, but she insisted that I do it."
Standing to the side, Zhao Mei watched her complaining and couldn't help but tease her, "Auntie isn't just having a strange temper; she's really worried about your marriage. I think she's increasingly satisfied with Qin Hao and wants you to spend more time with him."
"What nonsense are you talking about!" Liang Danning blushed and playfully slapped Zhao Mei, but her eyes involuntarily glanced at Qin Hao, a hint of panic in them. She paused, her tone suddenly becoming low: "If you ask me, what's so good about marriage? What if you meet someone who dies young, like my mother, who has to take care of the family and go out to earn money all by herself? How hard is that?"
Qin Hao rolled his eyes and said, feigning displeasure, "Hey, Liang Danning, isn't it a bit inappropriate to curse me like that?"
Liang Danning blushed, spat, and said, "Pah, who cursed you! Stop flattering yourself. I wasn't talking about you. By the way, where's your rich female business partner? Why didn't she come out with you?"
"You mean Liu Mengyao?" Qin Hao shrugged and said in a flat tone, "I already said that we are just business partners, and she has already distanced herself from me. From now on, we will only have a purely working relationship, and there will be no other involvement."
Zhao Mei and Liang Danning exchanged a glance, both showing surprise, clearly not expecting this outcome. Zhao Mei asked first, "Drawing a line? Why? You two were getting along quite well before, did you have a fight?"
"It wasn't an argument." Qin Hao shook his head, his tone still calm: "It's just that we're not compatible. Our personalities and values don't align. Rather than forcing ourselves to stay together and ending up unhappy, it's better to draw a clear line early and focus on our careers."
"What's wrong with it?" Liang Danning asked almost unconsciously, then immediately regretted it, her cheeks flushing red. Actually, she felt somewhat inferior. Liu Mengyao was highly educated, beautiful, a rich second-generation, and had a cheerful and outgoing personality. Compared to Liu Mengyao, she felt she had nothing to offer.
Looking at her flushed cheeks, Qin Hao felt a slight stirring in his heart and slowly said, "If I get together with Liu Mengyao, no matter what success I achieve in the future, I will be labeled as a 'gold digger,' and people will say that I only succeeded because of Liu Mengyao's family background and resources."
"Just because of this?" Liang Danning said quietly, her tone carrying a complex emotion. "Isn't this a bit too unfair to Liu Mengyao?"
Qin Hao chuckled and teased her on purpose, "Hey, Liang Danning, isn't it a bit disrespectful of me to show such sympathy for your love rival?"
"I didn't!" Liang Danning blushed and quickly retorted, scolding, "Who's her love rival! Stop being so conceited. I just think Liu Mengyao is quite pitiful."
“You men just can’t stand seeing women who are better than you,” Liang Danning added.
Qin Hao shrugged: "I don't care if a woman is strong or not, because I'm definitely stronger than her. The main thing is that her personality can't be too domineering. When two people are together, it's about mutual tolerance and support, not one person suppressing the other. If the woman is too domineering, the two of them will feel very tired in the relationship, and when they have children in the future, the children will also feel very repressed. Such a family will not be happy."
"Tch, you haven't even started dating yet and you're already thinking about kids? You're thinking way too far ahead." Liang Danning pouted, complaining, but the corners of her mouth unconsciously curled up slightly, and a barely perceptible smile flashed in her eyes.
The three walked and chatted, and before they knew it, they had passed through the narrow alley and arrived at the roadside. Just then, Liang Danning suddenly realized that Zhao Mei was gone. She was taken aback and said in confusion, "Huh, where's Zhao Mei? How did she disappear all of a sudden?"
As she spoke, she took out her phone, intending to call Zhao Mei. But as soon as she turned on her phone, a flood of WeChat messages appeared, all from Zhao Mei.
"I'm leaving now, so I won't disturb your time alone. To be honest, Qin Hao is a very good catch. He's smart, capable, and interested in you. You should seize the opportunity and try to win him over. I'll be waiting for your good news!"
Upon reading the message, Liang Danning's face instantly turned bright red, from her cheeks all the way to her ears. Her heart raced involuntarily, and even her palms became sweaty. She quickly put away her phone and, feigning composure, explained to Qin Hao, "No...it's nothing. Zhao Mei just ran into an acquaintance and asked me to take you first. You don't need to wait for her."
Seeing her flustered appearance, Qin Hao's eyes flashed with a smile. He pretended to be puzzled and said, "Oh, really? What a coincidence? Why don't we wait for her? It's not safe for her to be here alone."
"No need, no need!" Liang Danning quickly shook her head, her tone somewhat flustered: "Zhao Mei sent me a message, telling us not to wait for her, she will go back on her own."
"Really? Let me see." Qin Hao said, pretending to reach out and try to snatch Liang Danning's phone.
Liang Danning subconsciously took a step back, trying to avoid Qin Hao's hand, but she didn't notice that the road behind her was uneven. She tripped and lost her balance, falling backward.
"Ah—" Liang Danning screamed in fright, instinctively closing her eyes, thinking she was definitely going to fall hard. But the expected pain didn't come. Instead, she was embraced by a warm and strong hug, surrounded by a strong scent of masculine hormones, which instantly calmed her down.
Liang Danning slowly opened her eyes and looked closely, finding herself half-lying in Qin Hao's arms, with Qin Hao's arms tightly wrapped around her waist.
Looking closely at Qin Hao's face, his features were delicate and three-dimensional, with long eyelashes, a high nose bridge, and lips of moderate thickness. The sunlight shining on his face made him look exceptionally gentle.
Qin Hao looked at Liang Danning, who was as startled as a fawn in his arms, her cheeks flushed and her eyes filled with panic—she was incredibly adorable. He no longer held back, lowered his head, and, to Liang Danning's astonishment, gently kissed her.
At first, Liang Danning tried to struggle, her body stiff, her eyes filled with shock and panic. But gradually, she lost the will to resist, closed her eyes, tilted her head back slightly, and began to clumsily respond to Qin Hao's movements. Her heart was beating faster and faster, as if it were about to jump out of her chest, her cheeks were getting redder and redder, and her whole body was getting hot.
Just as Qin Hao was about to make a further move and gracefully withdraw, a sharp pain suddenly came from his lips. Liang Danning took the opportunity to break free, glaring at him angrily, her cheeks flushed, her eyes full of shame, indignation and reproach.
"You scoundrel!" Liang Danning bit her lip and cursed softly, her voice choked with sobs and a hint of barely perceptible shyness.
Qin Hao wiped the teeth marks left on his lips, chuckled self-deprecatingly, and teased her on purpose: "Looks like my kissing skills are still too rusty. I'll have to practice more in the future."
"Who wants to practice with you! Get lost!" Liang Danning blushed, spat, and said in a coquettish tone, but she didn't move her feet and remained standing in the same place, her eyes darting away, not daring to look at Qin Hao.
"You're the one who took this personally; I never said I wanted to practice with you," Qin Hao teased with a smile.
Liang Danning then realized that she had been tricked again, and became even angrier, waving her little fists.
Before she could even touch Qin Hao, he hugged her again. He held her tightly, his tone unusually serious, his eyes gentle yet firm, and whispered, "Liang Danning, I really like you, I'm not joking. Be my girlfriend, okay?"
The sudden confession stunned Liang Danning. Her eyelashes trembled slightly, and her eyes were filled with shock and bewilderment. She looked up, their eyes met, and seeing Qin Hao's earnest and gentle gaze, her defenses crumbled instantly, and she nodded as if possessed.
But as soon as she nodded, she realized what she had done, her face instantly turning as red as a ripe apple. She struggled to break free from Qin Hao's embrace, her tone tinged with a hint of whining: "No way! Who confesses like that? There's no atmosphere at all, it's too perfunctory, I won't agree!"
“But you just nodded, I saw it,” Qin Hao said with a smile, holding her tightly and refusing to let go.
"No way! You've got it wrong!" Liang Danning firmly denied, her cheeks flushed, her eyes darting around, looking like she was being unreasonable.
Faced with Liang Danning's unreasonable behavior, Qin Hao was too lazy to waste any more words, so he lowered his head again and kissed her.
"Ugh~~~" Liang Danning let out a soft whimper, struggled a few times, then stopped resisting, closed her eyes, and wholeheartedly devoted herself to the gentle kiss.
After an unknown amount of time, a piercing car horn shattered their peaceful moment.
The two then realized that they had somehow retreated to the side of the road. A minivan had stopped next to them, and the driver leaned out.
Qin Hao and Liang Danning exchanged a glance.
Then, they both gave the driver the middle finger.
The driver paused for a moment, then laughed.
"Alright, alright, you guys continue." He pulled back and started the car: "Young man, be careful."
The van sped away.
Qin Hao and Liang Danning stood by the roadside, watching the car disappear into the traffic, and smiled at each other.