hotmtlnovel Chapter 1536 Shen Mo Admires
Chapter 1536 Shen Mo Admires
Chapter 1536 Shen Mo Admires
Three days after signing the contract, Shen Mo was drinking tea in his office when his phone suddenly rang.
He picked it up and saw it was a WeChat message from Qin Hao. It contained a file followed by a voice message.
Shen Mo opened the voice chat, and Qin Hao's voice came through.
"Mr. Shen, this is the script for the weekend's special live stream featuring high-end imported spirits. Take a look, and if there are no problems, we'll use this for the live stream."
Shen Mo smiled, thinking to himself that this President Qin was really serious. Live-streaming e-commerce, isn't it just the host holding the product and shouting "Go, everyone!" in front of the camera? What script is needed?
He casually opened the document, intending to glance at it and then close it.
As a result, once they started scanning, they couldn't stop.
The document is very detailed. From the opening remarks to the product introduction, from the interactive segments to the promotional scripts, from time management to contingency plans, every aspect is clearly written down. Even the anchor's facial expressions, tone of voice, and gestures are marked.
Shen Mo became increasingly surprised as he looked.
He wasn't unfamiliar with professional marketing plans. Having run his own business for so many years and employing a large team of marketing personnel, he had seen countless plans. But this was the first time he had encountered a plan so meticulously detailed, almost demanding.
He finally couldn't hold back anymore when he saw the end.
He picked up his phone, pressed the voice call button, and his tone was full of emotion.
"President Qin, now I finally understand why you were able to turn a startup into an industry unicorn in just three years. You're incredibly professional!"
After saying that, he seemed to want to say more and added a voice message: "President Qin, could I go to the live broadcast to watch it?"
About ten minutes later, Qin Hao's voice came through, his tone still gentle and with a hint of a smile: "Of course, no problem. It would be best if President Shen could come to the scene, so that communication between the two sides would be more convenient. In case there are any adjustments that need to be made during the live broadcast, you can give your opinions in time."
After receiving a positive reply, Shen Mo became even more excited for the weekend's live broadcast.
Before we knew it, it was weekend evening. Xingyao Media had been hyping up this high-end imported liquor live stream for a whole week. In the company's various WeChat and QQ fan groups, staff distributed coupons of different denominations in advance, ranging from tens to hundreds of yuan. They also set up activities such as forwarding for a lucky draw and commenting for small gifts. The response from group members was very enthusiastic, with a large number of fans asking about the live stream time in the groups every day.
This is also one of the key reasons why Xingyao Media was able to break through the 10 billion yuan mark in annual sales in just three years. As early as when top livestreamers like Wang Rong started their accounts, Qin Hao arranged for employees to specifically attract fans and build groups to cultivate private traffic.
These long-term customers in private traffic are mostly carefully selected, highly motivated buyers with strong purchasing power and high activity levels. They not only directly contribute to sales, but sometimes, for a few dollars in cashback, they will also proactively leave genuine positive reviews, helping to improve the product's reputation and attract more new users—a win-win situation.
Shen Mo arrived at Xingyao Media's live streaming base an hour early, just to see if the company, which had created an industry miracle, was as professional in its pre-live broadcast preparations as the script suggested. Dressed in a casual suit, without bodyguards, he wandered alone through the corridors of the live streaming base, quietly observing every detail like an ordinary visitor.
The live-streaming base was brightly lit, with employees from various departments working busily and efficiently. The photography team was adjusting lenses and lighting to ensure clear and smooth footage; the copywriting team was finalizing the anchor's script and correcting any potential errors; the logistics team was organizing the products for the live stream, neatly arranging and labeling the Ghost XO whisky and complimentary wines; and the anchor, Wang Rong, was getting her hair and makeup done in the dressing room, with her assistant explaining the final details to her.
Shen Mo initially came with the intention of watching the spectacle, but gradually he discovered that the employees of Xingyao Media were incredibly professional. Although there were occasional unexpected situations, such as a slight malfunction in the lighting, the photography team immediately switched to backup lighting without delaying the schedule—every time a problem arose, someone stepped forward to resolve it immediately, and the coordination between different departments was very smooth, without any shirking of responsibility or passing the buck.
Shen Mo grew increasingly curious as he looked, and couldn't help but ask the question that had been bothering him.
Without even looking up, the staff member casually said, "President Qin has set a rule that before each live broadcast, a supervisor will be assigned to be fully in charge. He has the final say on everything, and even if it's wrong, everyone has to do what he says. After the live broadcast ends, everyone will be organized to do a debriefing. If it is proven that the person in charge's decision was wrong, then the person in charge will be punished."
Upon hearing this, Shen Mo frowned slightly, somewhat puzzled: "What if the person in charge makes the wrong decision? Wouldn't that affect the live stream's effectiveness? Moreover, live streaming e-commerce requires coordination and cooperation from many departments. Won't such arbitrary decisions cause dissatisfaction among employees?"
The staff member smiled and explained, "Live-streaming e-commerce is different from other industries. Every minute and second during a live stream is precious. There isn't enough time for departments to argue back and forth about right and wrong. A leader must step forward and make quick decisions to ensure the smooth running of the live stream. Moreover, President Qin doesn't really allow the person in charge to make decisions unilaterally. During the debriefing, he will fully listen to everyone's opinions so that the same mistakes won't be made again next time a similar problem arises."
Shen Mo nodded, then pressed on, "But wouldn't that place too much responsibility on the person in charge? Would they be willing to bear such pressure?"
The staff member looked on with envy, his tone tinged with longing: "How could we not want to? The person in charge of each live stream can get 5% of the live stream's profits as a bonus. A single live stream featuring a top streamer can easily generate hundreds of thousands or even millions in profits. A 5% bonus would amount to tens of thousands. Countless people are scrambling to become the person in charge. Even if the pressure is a bit greater, everyone is willing to do it."
Shen Mo suddenly realized and greatly admired Qin Hao's management style. He finally understood that Xingyao Media's success was not only due to seizing the opportunity of live-streaming e-commerce, but also because Qin Hao had a precise and efficient management model—clearly defining responsibilities and providing sufficient incentives, enabling every employee to give their all and maximize their value.
Just then, Qin Hao walked over, holding a live broadcast schedule in his hand, and asked with a smile, "President Shen, how's it going?"
Shen Mo turned around, a genuine smile on his face, and exclaimed in a heartfelt tone, "President Qin, your company is truly the most professional I've ever seen when it comes to live streaming, it's absolutely perfect! From employee collaboration to process arrangement to attention to detail, everything is impeccable. The management methods that the staff just mentioned have really inspired me, I really have to learn from you."
Qin Hao smiled and waved his hand, appearing very humble: "President Shen, you flatter us. We were actually quite flustered at the beginning, but we gradually learned from our failures, made adjustments and improvements, and slowly grew stronger."
Shen Mo shook his head and said seriously, "Being able to learn from failure and keep growing is a rare ability. I've been in the business world for so many years and have seen too many people give up after just one failure. There aren't many people like you who can face failure squarely and keep improving. In this respect, I am indeed not as good as you and have to learn a lot from you."
Qin Hao didn't say anything more, just smiled and nodded. The two chatted for a few more minutes about the details of the live broadcast. Just then, the staff's voice came over the loudspeaker at the live broadcast base: "Attention everyone, the live broadcast is about to begin. All departments, please make your final preparations. Hosts, please take your positions."
The two stopped talking and walked together to the observation area of the live broadcast room. Inside, Wang Rong was already prepared. She had changed out of her usual girl-next-door style and into an elegant dress, her makeup exquisite, and her demeanor sophisticated. However, Wang Rong wasn't alone on the live broadcast screen. Beside her sat a sharp-looking foreigner in a suit, his hair neatly combed, his face showing a hint of nervousness. This was Qin Hao's specially arranged "Guster brand representative"—actually a part-time actor from Xingyao Media, there to assist Wang Rong with the scripted interactive segments.
The live stream officially began, and Wang Rong greeted the camera with a sweet smile: "Good evening, everyone! Welcome to my live stream specializing in high-end spirits. Today, I'm bringing you some great items that are usually hard to find, especially this Ghost XO in front of me. A bottle of this usually costs over five thousand yuan at the counter, but today in my live stream, I'm giving you all an unexpected treat!"
Immediately following, the scripted "good cop, bad cop" scenario unfolded. Wang Rong turned around, looked at the foreigner beside her, and her tone instantly became serious. She pressed him relentlessly to lower the price of the liquor. "Mr. Bai, so many of our family members have come to the live stream today, all for Ghost. As the brand representative of Ghost, you have to show some sincerity and let everyone taste this top-quality XO."
The foreigner looked reluctant, frowned, and said in a troubled tone, "Ms. Wang, this really won't do. Our Ghost XO has never been sold at a lower price. We have contracts with distributors all over the country. If we lower the price here, we will offend many distributors."
“Alright, Mr. Bai, since you’ve chosen a Chinese name, you should respect our Chinese customs.” Wang Rong spoke aggressively, pointing to the number of viewers on the screen: “Look, 110,000 friends have flooded into our live stream today. So many family members support Guster. As the host, shouldn’t you give these friends some benefits? If you don’t show sincerity, then we can’t cooperate on this wine today.”
The foreigner's lips twitched incessantly, his face showing a dilemma, and he still wanted to continue arguing: "No, Miss Wang, I really..."
"I don't care if you lower the price elsewhere, but today in our live stream, you have to lower the price!" Wang Rong interrupted him, her tone resolute: "Otherwise, I won't sell this wine, and we can switch to the next round of products so as not to waste everyone's time."
As soon as Wang Rong finished speaking, a young girl in a staff uniform suddenly ran into the live stream camera, grabbed her arm in a panic, and whispered, "Sister, we've already signed the contract. Changing the product will cost us money..."
Before she could finish speaking, Wang Rong waved her hand and said domineeringly, "I'll pay for it! I have to make sure everyone benefits today, so they don't come here for nothing!"
Immediately, the live stream chat exploded with comments, filling the screen with a dense barrage of messages.
"Sister Wang is so tough! She has such great courage!"
"Sister Wang is too manly."
"Foreigner, get out of here! You have no sincerity at all!"
"I support Sister Wang, I won't buy this wine anymore, I'll get something else!"
Looking at the comments on the screen, the foreigner's "dilemma" deepened. He pretended to be moved by Wang Rong's momentum and the enthusiasm of her fans. After a moment of silence, he gritted his teeth, as if making a huge concession: "Ms. Wang, it's like this, we definitely can't lower the price, because we have contracts with all our distributors. If we violate the contract, I can't afford to pay even if I go bankrupt."
He paused, then continued, "How about this? The price remains 6888 for two bottles, that's our bottom line. But we'll also throw in two bottles of Château Latour's 1992 Reserve. Château Latour, like Château Lafite Rothschild, is one of the five first-growth Bordeaux wines. You can check online; a single bottle of this Reserve wine would sell for at least 1888 in a department store, so two bottles would be over 3000. It's like buying two bottles of XO and getting over 3000 in freebies!"
Before the foreigner could finish speaking, Wang Rong picked up two more bottles of wine from the side and slammed them in front of the camera, her tone still firm: "Two bottles aren't enough, four! Our family supports us so much, can't you be a little more generous? Either four bottles, or we'll change the product, you choose!"
The two engaged in another round of verbal sparring, with Wang Rong pressing forward relentlessly while the foreigner gradually "backed down." His expression shifted from embarrassment to struggle, and finally, seemingly "forced" by Wang Rong's pressure and the enthusiasm of his fans, he could only nod helplessly, sigh, and say, "Alright, alright, as Miss Wang says, four bottles will be given! I hope the family members will like them, and I also hope that our Ghost can gain more recognition from Chinese consumers."
"Great news! Everyone, did you hear that?" Wang Rong instantly broke into a smile and shouted into the camera, "Our price today is two bottles of top-quality Gusteau XO, plus four bottles of top-quality wine from Château Latour, one of the five first-growth Bordeaux wineries, for a total of only 6888 yuan! There are only 1000 sets available at this price, so act fast! If you miss today, you'll never get this deal again! Okay, three, two, one, here's the link!"
Shen Mo, who was watching the scene, was amazed. He couldn't help but exclaim, "President Qin, no wonder you've achieved the feat of breaking 10 billion in annual sales. Your livestreamers are so professional! I would believe you if you told me they were professional actors just now. It even made me want to place an order on my phone."
Qin Hao smiled upon hearing this: "In my opinion, although the main purpose of live-streaming e-commerce is to sell products, the content must be interesting to better stimulate the audience's desire to buy. If it's just a dry introduction of products and prices, the audience will get bored after watching for a while and naturally won't place an order. So we prepare a script for each live stream in advance, and the host has to start to immerse themselves in the character in the script from the moment they step on stage. In this respect, it's actually similar to a comedy sketch."
Shen Mo nodded, deeply agreeing: "I used to think that live-streaming e-commerce was just about selling goods, but I didn't realize there were so many intricacies involved. Your method is both interesting and effective in boosting sales; it's truly ingenious."
Just as the two were talking, Wang Rong in the live broadcast room suddenly shouted, her voice full of surprise: "My God, everyone, that was fast! A thousand sets sold out so quickly? The backend shows they're sold out!"
Upon hearing this, Shen Mo was also stunned: "President Qin, is this sales figure... real?"
Although he believed in Xingyao Media's capabilities, the speed of this operation still exceeded his expectations.
Qin Hao's expression turned serious, and he said in a solemn tone, "President Shen, rest assured, the sales figures are absolutely genuine. Our company never engages in order manipulation."
Just then, Manager Zhou ran over: "President Qin, President Shen, a thousand sets have sold out. Do you want more stock?"
Shen Mo snapped out of his daze, a smile of excitement spreading across his face: "Add more, of course! I have enough stock for every order, feel free to add more!"
In fact, the price of 6888 was definitely profitable for Shen Mo. He purchased Gusteau XO in bulk, with each bottle costing about 1,000 yuan, so two bottles would cost around 2,000 yuan. The Château Latour 1992 Reserve wine he used as a gift was just ordinary wine purchased in bulk from the production area, costing about ten US dollars per bottle. If he bought it in barrels and bottled it in mainland China, the cost would be even cheaper. The total cost for four bottles was less than 200 yuan. After deducting his commission, he could still make a net profit of more than 3,000 yuan for the whole set.
Qin Hao nodded and said to Wang Rong in the live broadcast room, "Then let Wang Rong add another thousand sets to try. Be careful to control the rhythm, continue to act according to the script, and get the fans excited."
After receiving the instructions, Wang Rong immediately began to put on another act with the foreigner. She pretended to be very reluctant to discuss the matter with him, while he continued to act "unwilling." In the end, he was "forced" to agree to add more goods, and even pretended to feel sorry for him, saying, "Ms. Wang, this is really the last time to add more goods. If it's any more, I really won't be able to explain it to you."
Soon, another thousand sets of products were added to the link, and they sold out in less than five minutes again. The live stream chat remained incredibly active, with fans showing no signs of slowing down and many leaving messages requesting more stock.
Thus, under the enthusiastic urging of fans, Wang Rong and the foreigner staged two more scenes of restocking, replenishing the stock three times in a row, one thousand sets each time, all of which were sold out.
Of course, there were some order cancellations after the live stream ended, but the cancellation rate was only 10%, which is within the normal range in the live stream e-commerce industry, and can even be considered a very good result.
After the live stream ended, the staff quickly tallied the order data. When Shen Mo saw the final numbers, he was completely shocked—more than 3,200 sets were sold in one night, equivalent to more than 6,400 bottles of Ghost XO, a full 1,000 cases, which directly sold out half of his inventory!
Shen Mo was so excited that his face turned red. He walked into the live broadcast room and said sincerely, "Everyone, you've all worked hard tonight. It's my treat! Come to my newly opened Mousse Bar. I'll pay for everything. Please relax and enjoy yourselves!"
Qin Hao followed them in, smiled at everyone, and said, "It's okay to relax, but don't let it affect your work tomorrow."
"Oh, hooray! Thank you, Mr. Shen!"
"President Shen is so generous!"
The staff erupted in cheers, their faces beaming with joy. All the fatigue of the past few days vanished in that instant.
Shen Mo patted Qin Hao's arm excitedly, his voice full of gratitude: "President Qin, I have to have a few drinks with you later. You've been a huge help to me! Without you, I don't know how long my inventory would have been piling up."
Qin Hao smiled calmly and waved his hand: "Mr. Shen, you are too kind. I am just doing what the contract says. In the future, Xingyao Media will have to ask Mr. Shen to take good care of our business."
Shen Mo laughed heartily and said firmly, "That's a must! I'll definitely want to work with a reliable and professional partner like President Qin often. From now on, I'll only use Xingyao Media for my wine live-streaming sales! Besides, I have many friends who deal in high-end wines and luxury goods, and I'll recommend you to them too. Let's make money together!"
Immediately afterwards, Shen Mo called the bar manager and asked him to send three vans to pick up everyone from Xingyao Media who was working overtime that night and take them to his newly opened Mousse Bar.
More than half an hour later, three vans arrived on time, and the staff happily boarded them in batches, heading towards Mousse Bar.
Mousse Bar is located in the most bustling part of the city center. Its decor is even more luxurious than that of Meise Bar, with an elegant style and soft lighting. It attracted many high-end customers as soon as it opened.
As the staff entered the bar, they couldn't help but exclaim in admiration at the luxurious environment before them.
"Wow, this mousse bar is so luxurious!"
"I never imagined this bar was owned by Mr. Shen. Mr. Shen is truly powerful!"
While calling over the bar manager, Shen Mo loudly announced to the employees of Xingyao Media, "Everyone, I'm paying for everything tonight. Order whatever you want, have a great time, and don't hold back!"
When the bar manager saw that the big boss had spoken, he quickly and warmly greeted them and arranged spacious booths for everyone.
Taking the opportunity, Shen Mo moved closer to Qin Hao and said in a low voice, "Mr. Qin, it's too noisy here. Shall we find somewhere else to talk?"
Qin Hao thought for a moment and roughly guessed Shen Mo's intention, but he didn't point it out. He just smiled and nodded: "Okay."
The two then walked through the noisy lobby and into a private bar room on the second floor. Once the door closed, the deafening noise outside was immediately cut off, and the room became remarkably quiet.
Shen Mo walked to the bar, picked up a bottle of top-grade whiskey, skillfully poured two glasses, handed one to Qin Hao, and picked up the other for himself, saying excitedly, "Mr. Qin, I've truly seen something amazing today. I never imagined that I could sell half of my inventory in one night, which is a whole thousand cases! The internet is truly a magical thing."
Qin Hao took the wine glass, took a small sip, and maintained a calm expression. He didn't show any pride because of Shen Mo's praise. He just looked at him quietly and waited for him to continue.
Upon seeing this, Shen Mo's eyes flashed with a hint of surprise. He had originally thought that Qin Hao would be somewhat proud upon hearing such praise, but he hadn't expected the other party to be so composed; such composure was truly rare.
He composed himself, immediately picked up his wine glass, and sat down on the sofa opposite Qin Hao. He said sincerely, "Mr. Qin, let me be frank. After tonight's events, I'm very optimistic about Xingyao Media's future prospects. Does your company need financing? Could I also invest in your company?"
As expected, Qin Hao smiled subtly, put down his wine glass, and said in a calm tone, "President Shen, to be honest, our company is indeed about to conduct its Series A financing. Several investment institutions have already contacted us. However, the target of this financing is at least 3 billion yuan, and we also have certain requirements for investors. They not only need financial support, but also need to be able to bring resources to the company."
Shen Mo's smile froze instantly, and an embarrassed expression appeared on his face. He was actually quite wealthy, but it was simply unrealistic for him to come up with hundreds of millions in cash all at once.
He remained silent for a moment, still somewhat unwilling, and tentatively asked, "President Qin, can't you make an exception?"
Qin Hao smiled without saying a word, picked up his wine glass, and gently swirled the liquid inside. As a businessman, he was very clear about his bottom line. When cooperating with Shen Mo and making money together, a little politeness and mutual flattery were fine, but when it came to company financing and his own interests, that was a different story.
The goal of Xingyao Media's Series A financing is to bring in investors with strength and resources to help the company further expand its scale. Although Shen Mo has some funds and connections, they do not meet his requirements. Moreover, Shen Mo's main business is not complementary to Xingyao Media at all.
Seeing Qin Hao's expression, Shen Mo understood. He didn't dwell on it anymore, since he had only wanted to try it out in the first place, and he wouldn't lose anything if he failed. As for saving face, he had long since become indifferent to it after so many years in the business world. If he were still concerned about saving face, he wouldn't have the wealth he has today.
He laughed to cover his embarrassment, picked up his glass, and said to Qin Hao, "Hey, look at me, I'm already talking nonsense before I've even had a drink. I was just saying it casually, Mr. Qin, don't take it to heart. I'll punish myself with three drinks."
After saying that, he picked up the wine bottle on the table, poured three glasses of wine in a row, and drank them one after another. After finishing, he even showed the bottom of the glass to Qin Hao.
Without saying a word, Qin Hao picked up his wine glass and drank the wine in one gulp.
Shen Mo finally smiled again and was about to pour himself another drink to discuss the details of the upcoming cooperation with Qin Hao when, with a loud bang, the door to the bar's private room was kicked open.
A young girl with dreadlocks, wearing ripped jeans and a crop top stormed in angrily: "You old bastard, are you going to give me my money or not!"
The sudden turn of events froze the atmosphere in the private room. Shen Mo's smile vanished instantly, replaced by a gloomy expression.
"I'm sorry, Mr. Qin, my daughter is being a bit rebellious. I need to go out and deal with her for a bit. Please excuse me."